Overview
DraftKings is a major US sports betting and online casino operator using ML/AI for customer personalization, promotions, and responsible-gambling tooling.
Recent Developments
- 2026-09-19: NYT investigation alleges 2023 “elasticity” ML model scored casino customers by expected post-promotion losses; hundreds of millions in promo spend directed to high scorers; parallel RG risk model shelved (2026-09-19-draftkings-ai-gambler-targeting)
- 2025: Automated $400M promotional spending through AI per Investor Day (2026-09-19-draftkings-ai-bookmakersreview)
- Company denies unfair targeting; says promos go to engaged users, not loss-ranked customers
NYT allegations are adversarial journalism; DraftKings disputes implications. Present as unproven investigative claims.