Definition

Content watermarking embeds invisible provenance signals in AI-generated media to enable detection even after cropping, compression, resizing, or screenshots. Meta’s implementation is called Content Seal.

Key Points

  • 2026-07: muse-image ships Content Seal on Meta AI and meta.ai outputs
  • Detection tool preview for verifying AI-generated images
  • Planned extension to muse-video
  • Addresses ai-copyright-litigation and misinformation concerns

Sources