Overview
Muse Image is meta Superintelligence Labs’ first proprietary agentic image generation model, replacing third-party providers (Midjourney, Black Forest Labs) in Meta AI products.
Capabilities
- Agentic: web search, coding tools, self-refinement via muse-spark
- Arena #2 text-to-image and editing Elo
- Instagram @mention integration for public photo references — REMOVED July 10, 2026 after privacy backlash (2026-07-11-meta-muse-image-verge-pulled)
- Content Seal invisible watermarking for provenance detection
- Available: Meta AI app, meta.ai, Instagram Stories (US), WhatsApp
Privacy Rollback (July 2026)
- 2026-07-10: Meta disabled @-mention feature allowing Meta AI users to generate images from public Instagram accounts without owner consent
- Users were opted in by default; opt-out buried in Settings
- Backlash from SAG-AFTRA, CAA, Privacy International, Hannah Einbinder
- Meta admission: feature “missed the mark”
- Distinct from muse-spark developer API launch (July 10) — consumer vs developer policy divergence