This page may contain stale information. Last updated: 2026-06-12
Definition
Practice of optimizing web content visibility in search engines; evolving as AI Overviews change traffic and attribution dynamics.
Key Points
- Defamation risk: Munich court (May 2026) — false ai-overviews about businesses create direct google liability, not just traffic loss (2026-05-28-trendingtopics-german-court-google-ai-overviews)
- Publishers gain opt-out control for AI Overviews in UK (June 2026)
- Search Console adds generative AI impression and grounding page metrics
- Ranking isolation claim: opt-out does not affect regular search placement