Definition
Location data privacy concerns the lawful collection, transparency, retention, and use of device location information by platforms and app developers, particularly for advertising targeting and interest inference.
Key Points
- 2026-09-21: data-protection-commission-ireland fines google €403M — users may not have known location was used for ads/interest inference; excessive retention (2026-09-21-google-403m-location-data-fine)
- Products implicated: Web & App Activity, Location History, Location Accuracy
- Google claims policies updated from 2019; appeal path remains open
- Precedent for mobile SDK consent flows, transparency text, and retention policies globally
Related
- gdpr-enforcement
- data-protection-commission-ireland
- ai-regulation
- privacy-first-ai
- android-security