Definition
Technical and policy measures (CAPTCHAs, rate limits, ToS enforcement, crawler rules) that distinguish automated traffic from human browsers — increasingly applied to consumer ai-agents.
Key Points
- 2026-10: Amazon, Delta, JPMorgan Chase, Charles Schwab, Yelp (licensed data only) push back on unauthorized agents; Meta/Shopify pursue agent-friendly commerce protocols (2026-10-17-websites-closing-doors-ai-agents)
- cloudflare AI crawler blocks cited as infrastructure-layer response