Definition
Advertising products where AI assists creation, targeting, delivery, or post-click engagement — including generative copy/image suggestions and conversational sponsored agents.
Key Points
- 2026-09-16: openai expands ChatGPT Ads with AI campaign tools, Ads Manager plugin, hubspot CRM and shopify ecommerce integrations (2026-09-16-openai-sponsored-agents-reuters)
- Natural-language prompts create/update campaigns; suggested copy from landing pages
- sponsored-agents extend ads into labeled post-click conversations
- OpenAI reported ~$1B ads run rate (August 2026 investor disclosures)