Overview
Intensifying competition between digital-first neobanks and incumbent regional banks for customers, talent, and product verticals like mortgage lending.
Timeline
- 2026-09: citizens-bank sues sofi over 30+ mortgage employee poaching incidents across 9 states
- 2024-08: Prior Texas mass migration of 11 Citizens mortgage staff to SoFi cited in complaint
Key Players
Analysis
Talent wars escalating to RICO and trade secret litigation — signals mortgage as strategic battleground for neobank expansion beyond deposits.