Definition
Meta’s marketing framing (Mark Zuckerberg) for consumer AI that plans and acts across personal apps — calendars, email, shopping — toward a personalized agent assistant, not a technical AGI definition.
Key Points
- Used in July 24, 2026 Meta AI Muse Spark 1.1 consumer agentic rollout
- Should be labeled as company framing, not a capability claim
- Competes narratively with ChatGPT/Claude/Gemini personal agents