Definition
AI assistants and chatbots marketed directly to individuals for wellness, record interpretation, and health Q&A — typically disclaiming diagnosis/treatment and operating outside clinical HIPAA workflows.
Key Points
- Scale signal: openai cites ~230M→300M weekly health queries around chatgpt-health rollout
- Integration trend: fitness apps + patient portals into general-purpose chat
- Risk cluster: medical-advice lawsuits, hipaa gap, over-trust of personalized answers
- TR takeaway: US product norms often diffuse globally even when geo-gated