Definition
Search products that synthesize answers from indexed content using large language models — including AI Overviews, AI-generated summaries, and conversational search interfaces.
Key Points
- google ai-overviews and similar features aggregate publisher content into generated responses
- Publisher traffic and licensing disputes are a central tension — see ai-search-antitrust and publisher-economics
- Legal frameworks lag behind product deployment; antitrust theories tested and largely failed at pleading stage (Sept 2026)