Copenhagen, 21 September 2026: For the first time in Denmark, an AI agent has completed a purchase and payment on behalf of a consumer. The consumer asked the AI agent to book a coffee tasting experience through Mastercard’s experiences platform, Priceless.com, after which the agent completed both the booking and the payment using a Mastercard issued by Danske Bank.
In a live demonstration conducted in Copenhagen on 21 September 2026, an AI agent acting on behalf of a consumer completed a purchase for a coffee tasting experience via Mastercard’s experiences platform, Priceless.com. The transaction utilized a Mastercard issued by Danske Bank and was facilitated through the Mastercard Agent Pay solution. The technical execution of the transaction, from the initial booking to the final settlement, was managed by PayOS.
The system is designed to allow AI agents to navigate the complex steps of a digital purchase while keeping the human user in control of the final authorization. To ensure the transaction was secure and verifiable, the process required explicit consumer consent and confirmation through Mastercard Payment Passkeys.
Mastercard Agent Pay provides the necessary safeguards for purchases initiated by AI. The consumer’s consent is obtained explicitly, and the purchase is securely confirmed using Mastercard Payment Passkeys. This ensures that transactions are transparent, authenticated and under the consumer’s control.