NYT investigation: DraftKings’ 2023 “elasticity” model ranked customers by expected revenue per promotional dollar. Same data architecture could have flagged problem-gambling risk but parallel RG model was shelved.
DraftKings denies unfair targeting; cites 13% boost to promotion-driven sportsbook margins in 2025 from data science. Chief responsible gaming officer Lori Kalani said leadership collectively decided against predictive risk technology due to insufficient evidence of effectiveness.