September 16, 2026 — OpenAI testing Sponsored Agents: after clicking a ChatGPT ad, users can start clearly labeled conversations with business-sponsored agents, ask follow-ups, then visit advertiser websites.
Ads Manager plugin enables plain-language campaign creation, updates, and analysis. Advertisers receive suggested copy and imagery from landing pages.
HubSpot (first CRM partner) and Shopify (first ecommerce partner) integrations launch same day. Shopify Catalog already connects products for US merchants.
Test limited to select US advertisers.