Sept 16 — OpenAI introduced AI-powered advertiser tools and began testing Sponsored Agents in ChatGPT.
Users can start clearly labeled conversations with business-sponsored agents after clicking ads. Agents remain separate from ChatGPT’s independent responses and original chat.
HubSpot CRM integration: create ads, track performance, follow up on leads. US Shopify merchants get ChatGPT Ads app; international expansion September 23 where ads available.
AI ad creation via natural-language prompts in ChatGPT Work and Ads Manager plugin.