Spotify is introducing an “AI Persona” badge on artist profiles from mid-September 2026, flagging when an artist’s identity may be AI-generated and does not represent a real person. Music fans told Spotify they dislike discovering profiles that appear human but are AI-generated.
Badged artists will not appear in personalized recommendations unless users already follow them. The badge relates to public identity, not production method — acknowledging AI tools in human music creation. Artists can self-disclose or appeal after Spotify review. The badge notes whether disclosure was voluntary or determined by Spotify review.