In March 2026, wearable fitness technology company WHOOP successfully closed a Series G funding round, raising 10.1 billion. This new valuation marks a significant increase from its $3.6 billion valuation in 2021, tripling its worth.
Key Details of the Funding Round:
- Amount Raised: $575 million
- Post-Money Valuation: $10.1 billion, granting WHOOP “decacorn” status
- Lead Investor: Collaborative Fund spearheaded the investment round
- High-Profile Individual Investors: The round saw participation from prominent athletes and personalities, including Cristiano Ronaldo (who also serves as a global ambassador for WHOOP), LeBron James, Rory McIlroy, Reggie Miller, Virgil van Dijk, and Niall Horan
- Institutional Investors: Major institutional players such as Qatar Investment Authority (QIA), Mubadala Investment Company, Abbott, Mayo Clinic, and Macquarie Capital also invested
Company Performance and Future Outlook:
At the close of 2025, WHOOP reported a strong financial position with a $1.1 billion annual revenue run rate and a 103% year-over-year growth in bookings. The company also achieved positive operating cash flow in 2025, indicating a robust financial performance.
WHOOP’s platform now serves over 2.5 million members globally. The substantial capital injection from this Series G round is designated for accelerating international expansion, with a particular focus on Europe, the Gulf (GCC), Latin America, and Asia. Additionally, the company plans to create over 600 new job roles to support its growth.
The scale of this funding round and WHOOP’s recent profitability have led to widespread speculation within the industry that the company is actively preparing for an Initial Public Offering (IPO) in the near future.